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SkyDeck exits through Polymorph Labs

Apr 26, 2019 • Callum Cyrus

Walmart has stepped up to acquire SkyDeck alumnus advertisement platform Polymorph Labs after the latter had raised $10.5m in funding.

Polymorph Labs, a US-based online advertisement platform operator and graduate of University of California, Berkeley’s SkyDeck accelerator, has been acquired by retail group Walmart for an undisclosed sum.
Founded in 2013 as AdsNative, provides an online advertising service that enables clients to run customised ad campaigns and monetisation strategies across more than 75 ad networks, exchanges and management platforms.
Polymorph Labs supports an auction practice known as server-side header bidding, where bids for advertising space are handled by…

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