UK-based Semetric, the data analytics firm behind musician analytics platform Musicmetric, has raised $4.7m from Imperial Innovations Group, which represents four of the top UK universities, and existing investor Pentech Ventures.

Semetric plans to use the investment to further develop its entertainment analytics platform whilst also expanding on a global scale with the intention of chiselling into the media analytics market, estimated to be worth $3bn annually.

The London-based firm adds to £1.7m ($2.67m) in previous investments, bringing its total…

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