Lancaster University spinout Relative Insight has received an undisclosed sum from a government-backed investment vehicle for its linguistics-based market research product.
Relative Insight, a UK-based linguistic analysis and market research spinout from Lancaster University, has received an undisclosed sum from the UK government-owned Northern Powerhouse Investment Fund (NPIF).
The capital was provided through Maven Equity Finance, managed by Maven Capital Partners, which was allocated £57.5m ($77.5m) from NPIF earlier this year to bolster the ecosystem in the northeast of England.
Relative Insight has adapted linguistic analysis techniques first developed at Lancaster University’s linguistic and cyber security departments to help brands assess…
