Sentiance, a spinout of Vrije Universiteit Brussel and Ghent University, has secured $5.2m in a series A round that included multi-university-backed fund Qbic.
Sentiance, a Belgium-based developer of technology enabling companies to build behavioural profiles of connected mobile device users, raised $5.2m on Tuesday in a series A round that included multi-university venturing fund Qbic.
The round was led by electronics manufacturer Samsung, which participated through its $100m Catalyst Fund. Remaining investors included Volta Ventures, Qbic, Nova Participations and Pamica.
Founded as Argus Labs, Sentiance’s Ambient Technology mines sensor data from smartphones, wearables and connected devices to build a profile of a mobile device user, at which point a client can offer personalised and predictive services.
The company is exploiting reserach undertaken at Vrije Universiteit Brussel and Ghent University.
Toon Vanparys, Sentiance’s CEO, said: “We are excited about our partnership with Samsung Catalyst Fund; they understand the value of enriched Ambient Technology and share the vision of a digital environment that improves our daily lives.
“The new funding round allows us to focus on the internet of things by providing an intelligence layer that delivers real added value for the end user.”
Sentiance previously raised $2m in a January 2015 seed round featuring Qbic, Volta Ventures, and angel investors Michel Akkermans and Will Margiloff. That round followed earlier funding supplied by Strike4 and Negotiae.
– A version of this article first appeared on our sister site Global Corporate Venturing.
