Picwell, a spinout of Pennsylvania University, has raised $4m in a venture round to back the development of its health insurance comparison tool.
The healthcare analytics firm’s round was led by Boston-based investor MassMutual Ventures.
Picwell provides rankings to a user based on responses to a few questions which are used to analyse 900,000 variables to identify the best healthcare plan possible. Jay Silverstein, Picwell’s CEO, said the funding will be used to further expand Picwell’s operations.
