GUV editor Gregg Bayes-Brown reports back from the recent NCET2 conference in Washington.
Synergy.
Alongside words like ‘hashtag’, ‘engagement’, and ‘entrepreneurialism’, synergy has become one of the most overused and cliché buzzwords this side of the millennium – with a special mention going to ‘innovation’, admittedly one of GUV’s most overused words. You would think that given the subject of innovation and the amount of people engaged in innovation, it would be possible to innovate a more diverse selection of words to describe it.
Yet at its core meaning, synergy is “the interaction…