Marketing research spin-out Consumer Insights is launched by the New Zealand university.
Massey University has spun out Consumer Insights, a marketing research company. The new company will produce regionally-focused data.
Based on work by Malcolm Wright, deputy head of Massey Business School, and Pam Feetham, assistant lecturer at Massey’s School of Communication, Journalism and Marketing, the company has been incorporated by Massey Ventures, the university’s technology transfer office.
Wright and Feetham previously offered consultancy services as and when their academic schedules allowed for it, and will now commercially exploit those services. It…
