Marketing research spin-out Consumer Insights is launched by the New Zealand university.
Massey University has spun out Consumer Insights, a marketing research company. The new company will produce regionally-focused data.
Based on work by Malcolm Wright, deputy head of Massey Business School, and Pam Feetham, assistant lecturer at Massey’s School of Communication, Journalism and Marketing, the company has been incorporated by Massey Ventures, the university’s technology transfer office.
Wright and Feetham previously offered consultancy services as and when their academic schedules allowed for it, and will now commercially exploit those services. It will offer consumer research conducted by both faculty and postgraduate students.
The company will focus on businesses in the central North Island of New Zealand, particularly in the Manawatū, Taranaki and Whanganui regions.
Pam Feetham, general manager at Consumer Insights, said: “Consumer Insights takes great pride in providing an incubator environment for Massey’s postgraduate business students. These students will produce valuable insights for businesses under the close guidance and support of experts, while gaining real work experience in market research.”
