LittleBits reimagines Lego with $11.1m

Nov 26, 2013 •

MIT-linked startup LittleBits lands $11.1m from a number of venture backers for toy electronics.

LittleBits, an electronics startup linked to the Massachusetts Institute of Technology (MIT), has received $11.1m in venture backing.

The New York-based startup is manufacturing electric components that snap together with magnets to form circuits which can easily be dismantled and reassembled as a new device. Its aim is to provide a fun, educational toolkit for experimenting with electric components, aimed at both young and old consumers with varying degrees of electronics knowledge, starting from beginner upwards. News provider Bloomberg described…

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