Game on for NaturalMotion with Zynga

Jan 31, 2014 •

Mobile gaming firm and Oxford spin-out NaturalMotion acquired by gaming platform Zynga for $527m.

Oxford University spin-out NaturalMotion has been acquired by online gaming platform Zynga for $527m.

NaturalMotion, a game manufacturer itself, was founded in 2001. Its animation engine euphoria has been used in numerous best-selling AAA games titles, such as gaming giant Rockstar’s Grand Theft Auto IV, Red Dead Redemption, and Max Payne 3. Its other run-time engine Morpheme is one of the most widely used animation engines in the gaming industry.

The Oxford-headquartered firm has also released games itself, most notably…

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