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Game on for NaturalMotion with Zynga

Jan 31, 2014 •

Mobile gaming firm and Oxford spin-out NaturalMotion acquired by gaming platform Zynga for $527m.

Oxford University spin-out NaturalMotion has been acquired by online gaming platform Zynga for $527m. NaturalMotion, a game manufacturer itself, was founded in 2001. Its animation engine euphoria has been used in numerous best-selling AAA games titles, such as gaming giant Rockstar’s Grand Theft Auto IV, Red Dead Redemption, and Max Payne 3. Its other run-time…

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Global University Venturing (GUV) is where tech transfer, academic and investment experts meet to explore the latest ideas and technologies driving innovation forward. We drive the discussions and share best practices that are critical to the success of spinouts, scaleouts and innovation programmes. Our aim is to help improve the processes of bringing innovations from academia to global markets and facilitate their integration into the broader business ecosystem.