RTL Group and Tivo both backed the latest round raised by Clypd, which aims to bring programmatic advertising to television.
US-based advertising technology company Clypd raised $19.4m yesterday in a series B round led by media company RTL Group, with digital video recording company TiVo also participating.
RTL and Tivo were joined by Duke University, Atlas Venture, Transmedia Capital and Western Technology Investment.
Founded in 2012, Clypd’s platform enables TV networks to automate their sales efforts and provides analytics to help them target their audience more precisely.
The company will use the series B funding to grow its product…
