Michigan University spinout Clinc raises $1.2m to explore the real-world possibilities of artificial intelligence.

Clinc, an artificial intelligence spinout from Michigan University, has raised $1.2m in a funding round led by VC fund Michigan eLab, according to Crain’s Detroit Business.

Hyde Park Venture Partners and Cahoots Holdings also supplied funding.

Clinc was formed in July 2015 by Jason Mars and Lingjia Tang, two assistant professors of electrical engineering and computer science at Michigan University, along with two post-doctoral students. The company focuses on the real-world applications of artificial intelligence.

One of the company’s products, Lucida, is an open-source personal assistant that is similar to Apple’s Siri technology. Clinc has also developed “sentiment analysis” technology, a machine learning platform that is able to determine whether a sentence is a positive or negative.

Clinc was originally called Clarity Lab Inc and is named after Clarity-Lab, a research lab at the university run by Jason Mars, who serves as president and chief executive of the spinout.