Queen Mary University of London spin-out Actual Experience has raised £4m ($6.45m) in a financing round led by commercialisation firm the IP Group.

Already a portfolio company, IP Group will see its stake in the Bath-based analytics firm become 30.1% at a valuation of £4.7m.

Funds raised from the latest round will be used to continue Actual’s international expansion and further increase its customer base. Founded in 2009, the analytics firm has gone on to attract a strong client base,…

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