The analytics-as-a-service company backed by IP Group has raised $21.7m by placing 7.2 million shares.

Actual Experience, a UK-listed analytics as a service company backed by commercialisation firm IP Group, yesterday raised £17.5m ($21.7m) by placing 7.2 million shares at £2.50 each with existing and new investors.

The placing was expected to raise at least £17.5m (before expenses) for the company and up to £500,000 (before expenses) for the selling shareholders. Actual Experience had raised £16m in its flotation in June 2015.

IP Group saw its holding diluted from 24.9%, nearly 10 million shares, to…