Stanford University is part of a consortium of investors that have put $13m into ActionIQ.
US-based marketing technology developer ActionIQ has attracted $13m in a series A round that included Stanford University, through its Stanford Engineering Venture Fund, VentureBeat reported on Monday.
The round was led by Sequoia Capital, while FirstMark Capital, Amplify Partners and Bowery Capital also contributed.
Founded in 2014, ActionIQ operates a software-as-a-service platform that combines multiple data sources, such as email and customer relationship management platforms, into a unified analytics interface.
The technology relies on artificial intelligence to help enterprise users easily curate large amounts of data without requiring any coding skills.
The company previously obtained $2m in seed capital, also led by Sequoia Capital and participation from FirstMark, Amplify and Bowery.
Tasso Argyros, founder and chief executive of ActionIQ, said: “We turn marketers into data-driven marketers who can scale in the age of omnichannel, with no engineering or IT input. It incorporates an AI layer allowing marketers to focus on strategy and campaigns, supported by all their data.”
