Klingel subsidiary K-Invest is set to exit the online content analysis tool provider in a purchase of undisclosed size by peer Unicepta.
Media monitoring technology provider Unicepta has agreed to acquire Ubermetrics, a Germany-based peer backed by multichannel retailer group Klingel, for an undisclosed sum.
Founded in 2011, Ubermetrics has built an artificial intelligence (AI)-equipped content analysis tool, which helps companies turn publicly available textual information into data for their communications, marketing and public relations teams.
Unicepta similarly provides an AI-infused data advisory platform that uses data analytics technology to help corporate newsrooms discover opportunities and issues in order to optimise the…
