Telstra had already invested $61m for a 23% stake but acquired the Google, Motorola Mobility and Itochu-backed online video service for another $270m.

Australia-based telecommunications company Telstra agreed on Monday to fully acquire portfolio company Ooyala, a US-based personalised video company, for $270m.

Founded in 2007, Ooyala provides a personalised online video service that incorporates management, publishing, analytics and monetisation. It will continue to operate under its own name as an independent subsidiary of Telstra.

Telstra already owned a 23% stake in Ooyala after investing $61m over the past two years through its Telstra Ventures unit, but the deal will increase its share…