SIG-backed online content advertiser Outbrain has been acquired for $250m in cash and a 30% stake in competitor Taboola.
US-based content discovery platform Taboola acquired Outbrain, a US-based peer backed by quantitative trading firm Susquehanna International Group (SIG), yesterday in an $850m cash and stock deal.
The transaction consists of $250m in cash and a 30% share of the combined company, which will have a $2bn valuation according to Forbes. It will retain the Taboola name and be led by Taboola’s founder and chief executive Adam Singolda.
The agreement follows several previous discussions to merge, which seemingly all failed…
Thierry Heles
Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.
