Sprinklr, which reached unicorn status last week, has bought the online community platform in a deal that will give an exit to long-term investor O'Reilly Media.

Social media management company Sprinkler acquired Get Satisfaction, the US-based creator of an online customer feedback platform, yesterday for an undisclosed sum, providing an exit to media company O’Reilly Media.

Get Satisfaction’s platform powers more than 1,000 online communities for companies looking to source customer feedback.

Sprinkler claims the deal has made it the only vendor to offer a customer experience management platform that spans external social networks like Facebook or Twitter, as well as companies’ own websites, blogs, and…