Alphabet, Salesforce and Twilio have exited the peer-to-peer messaging platform, which has been purchased by another of its investors, Social Capital.

Venture capital firm Social Capital has bought Hustle, a US-based messaging app developer backed by internet technology group Alphabet and enterprise software providers Salesforce and Twilio, for an undisclosed amount.

Hustle provides bulk messaging software that helps users send out one-to-one personalised text messages for marketing, recruitment and fundraising campaigns. Its customers include the American Federation of Teachers, New York University and Sierra Club.

The company had raised $40m since being founded in 2014. It closed a $30m series…

Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.