SmarterHQ has received $13m in a round featuring existing backer Simon Property Group that brought its financing to more than $33m since it was founded.
US-based customer service platform developer SmarterHQ has raised $13m in a round backed by Simon Venture Group, the corporate venturing unit owned by property developer Simon Property Group.
Private equity firm Spring Lake Equity led the round, which included venture capital firm Battery Ventures.
SmarterHQ has built a personalisation engine that helps retail marketing teams respond to customer behaviour in real time. It will use the cash to grow its sales and marketing capabilities as it looks to expand into…
