The Naspers-backed consumer digital data service doubled its total funding to $240m in a round co-led by Viola Growth and Ion Crossover Partners.

SimilarWeb, an Israel-headquartered digital market intelligence provider backed by media and e-commerce group Naspers, completed a $120m funding round on Tuesday.

The round was co-led by Viola Growth, the growth equity arm of investment group Viola, and Ion Crossover Partners, a branch of Ion Asset Management. It doubled the company’s overall funding to $240m.

Founded in 2017, SimilarWeb offers clients detailed consumer intelligence that spans a range of digital device types. It opened an office in Australia in September this…

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Robert Lavine

Robert Lavine is special features editor for Global Venturing.
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