DeNA sold shares in the live broadcasting platform through a round featuring Culture Convenience Club, KDDI, TV Asahi and SBI.

Showroom, the Japan-based digital entertainment service spun off from internet company DeNA, has raised an undisclosed amount in a primary and secondary round that took its total financing to ¥4.4bn ($40.9m).

Video rental and bookstore chain operator Culture Convenience Club and broadcaster TV Asahi Holdings invested directly while telecommunications company KDDI participated through its Open Innovation Fund.

SBI Investment, the vehicle for financial services firm SBI Holdings, filled out the round. The transaction involved DeNA selling some of its shares…

Edison Fu

Edison Fu is a reporter and Asia liaison at Global Corporate Venturing.