The TV analytics software provider has raised new funding from investors including MDC Partners, Interpublic Group, A+E Networks and Time Warner.
US-based television analytics platform Samba TV secured $30m yesterday in a series B round that included marketing firms MDC Partners and Interpublic Group, broadcaster A+E Networks and media group Time Warner.
The round was led by venture capital firm Union Grove Venture Partners and also featured TGM, Draper Associates and Ambition VC, while MDC invested through its MDC Ventures unit.
Samba TV’s platform utilises real-time viewer data spanning broadcast and cable TV, over-the-top video content and digital media to provide…
