The deal would be valued at more than $800m compared to the about $85m raised by Buddy since its launch in 2007, according to news provider All Things D.
Salesforce, a New York-listed software provider, has agreed to buy advertising agency WPP-backed Buddy Media, a US-based social enterprise software.
The deal is valued at $689m compared to the about $85m raised by Buddy since its launch in 2007, slightly less than the $800 price tag quoted by news provider All Things D that broke the story of the deal.
The deal is broken down as $467m in cash, $184m in stock and $38m invested Salesforce options and restricted…
