Salesforce books in SessionM for funding

Jul 25, 2018 • Robert Lavine

Customer engagement software provider SessionM has completed a $23.8m round featuring existing backer Salesforce Ventures, taking its total funding to $97m.

Salesforce Ventures, the corporate venturing arm of customer relationship management software provider Salesforce, led a $23.8m round for US-based customer engagement technology developer SessionM on Monday.

The round also featured growth equity firm General Atlantic as well as sport, entertainment and media-focused investment fund Causeway Media Partners and venture capital firms CRV, Highland Capital and Kleiner Perkins Caufield & Byers (KPCB).

SessionM has built a customer data and engagement platform that studies transaction and behaviour-focused data in real time and…

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