Facebook's increasing dominance poses for Google and other internet-focused companies a sort of Facebook versus Rest of Web (RoW) challenge.
Zynga is the publisher of Farmville, a social game available on Facebook which has become so powerful that the game’s parent company is rumoured to have raised $500m, of which Google is said to have contributed some $100m in the latest round.
The Google investment in Zynga, therefore, made me think of Russian dolls – "babushka", nested wooden dolls where a larger doll hides a series of smaller dolls.
One reason for Google’s reported investment in Zynga might be that…
