Axel Springer has exited the advertising data technology provider, which has been bought by Rokk3r together with its Matrix Labs spinoff for $19.5m.
Strategic holding company Rokk3r has acquired US-based artificial intelligence (AI) technology developer AdMobilize and its hardware spinoff Matrix Labs, allowing media group Axel Springer to exit.
The price was reported by TechCrunch as being $19.5m in size, the companies having raised a combined $13m in funding according to a statement announcing the deal.
AdMobilize has developed AI-enabled software and hardware which can identify and analyse people and objects from camera footage in real time. The company’s products are used to…