The Intel and Nike-backed retail marketing software developer will use the proceeds from the Hasso Plattner Ventures-led round for global growth.
Reflektion, a US-based retail marketing software provider that counts chipmaker Intel and apparel producer Nike as investors, has secured $12m in financing.
The round was led by Hasso Plattner Ventures, the investment vehicle for Hasso Plattner, co-founder and chairman of enterprise software provider SAP, and included venture capital firms Battery Ventures and Clear Ventures.
Reflektion develops customer engagement software for the retail industry that uses artificial intelligence to analyse the intent of each customer in real time, providing relevant content…
