Wells Fargo-backed Norwest Venture Partners returned to reinvest as part of the round, lifting the big data company's total funding to $50m.

Norwest Venture Partners, the venture capital firm managing funds for financial services provider Wells Fargo, has taken part in a $30m series C round for US-based big data technology provider Qubole.

Institutional Venture Partners led the round, which also included fellow venture firms CRV and Lightspeed Venture Partners

Qubole’s big data analytics platform, Qubole Data Service, uses auto-scaled big data clusters and integrated toolsets to help data analysts, developers and enterprise users process large volumes of information

The company will…