SoftBank-backed pet product retailer PetLove is joining forces with pet services-focused DogHero, which counts Rover among its investors.
PetLove, a Brazil-based pet product retailer that counts internet and telecommunications group SoftBank as an investor, has merged with DogHero, a local animal services provider backed by petsitting service Rover.
DogHero offers accommodation, walking and petsitting services in addition to home veterinarian appointments, while PetLove runs an e-commerce platform specialising in petcare products.
The deal follows PetLove’s acquisitions of veterinary service providers Vet Smart and Vetus over the past year.
SoftBank’s Latin America fund agreed to invest $47.5m in PetLove…
