Private equity firm Elevation Partners reportedly to invest $100m in online radio company Pandora.

Pandora Media, an online radio network backed by US-based media group Hearst, has agreed to raise reportedly about $100m from private equity firm Elevation Partners, according to news provider TechCrunch.The investment will be made as part of a sale of shares from Pandora’s existing investors.

In June, news provider VentureWire said Pandora had started raising a new round led by Sino-American venture capital firm GGV Capital and including media advisory firm Allen. A regulatory filing that month said Pandora raised $12.2m.

Previously, VentureWire said Pandora had raised about $56m from Hearst and VCs Greylock Partners, Crosslink Capital, DBL Investors, King Street Capital, Labrador Ventures, Selby Ventures and Walden Venture Capital.

James Mawson

James Mawson is founder and chief executive of Global Venturing.