Comcast Ventures is exiting the advertising data software provider through a strategic purchase by Operative.
Media broadcasting software provider Operative announced the acquisition of Staq, a US-based developer of advertising data collection software, for an undisclosed amount yesterday, allowing mass media group Comcast to exit.
Staq has developed a software platform that helps customers collect, organise and automate data on advertising revenue in order to locate any issues. The deal, expected to officially close in the coming days, will enhance Operative’s own data capabilities.
The company had secured a total of $13.6m in funding across…
