American Express, Interpublic, US Cellular and Verizon exited the advertising platform developer last year in an acquisition by NinthDecimal.
Marketing firm NinthDecimal purchased Kiip, a US-based peer backed by payment services firm American Express, advertising agency Interpublic and telecommunications networks US Cellular and Verizon, in 2019, it revealed yesterday.
Founded in 2010, Kiip has developed data-infused software that enables customers including Coca-Cola, Johnson & Johnson, Kellogg’s, McDonald’s and Procter & Gamble to advertise products and services through incentives created for mobile users such as free samples or virtual currency.
The company completed a $12m series C round in…
