Nielsen innovates in Israel

Mar 4, 2013 • Global Corporate Venturing

Nielsen will own 51% of Nielsen Innovate in Israel in partnership with local investment firm Partam HighTech.

US-based media analysis company Nielsen has set up an Israel-focused corporate venturing fund to complement its commitment to a peer, Pereg Ventures, in the US.

Nielsen will own 51% of Nielsen Innovate in Israel in partnership with local investment firm Partam HighTech. Esther Barak-Landes, who has run Partam’s investment activities since 2006 and seen exits of Dapper to Yahoo for $50m, Playtika to Caesars Entertainment for $100m and StoreWize to IBM for $140m, has been chief executive of the Innovate…

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