Netcall, a software company increasingly interested in how social media data can transform and benefit client business, has invested up to £250,000 in a £1m series A round for UK-based Macranet (trading as Sentiment). Elderstreet VCT also participated in the funding.
Sentiment’s cloud-based platform monitors global social media, providing solutions in the area of customer insight, lead generation and customer service.
The deal was led by William Horlick of Elderstreet who said in a statement: “Elderstreet are delighted…
