Arrowroot Capital has led a series D round for customer relationship management platform mParticle, whose existing backers include Alphabet subsidiary GV.
US-based customer data platform mParticle, whose shareholders include internet and technology conglomerate Alphabet, secured $45m yesterday in a series D round led by growth equity firm Arrowroot Capital.
The round included undisclosed existing investors and the company has now collected $119m in financing to date, according to press releases and securities filings.
Founded in 2013, mParticle has developed a software platform that unifies customer relationship data to personalise marketing campaigns while adhering to privacy regulations.
Michael Katz, mParticle’s co-founder and…
Thierry Heles
Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.
