Hubert Burda invested the money, which boosted the vertical media network's total equity funding to $186m since it was founded in 2004.

US-based online vertical media network Mode Media has raised $30m in funding from media group Hubert Burda Media, TechCrunch has reported.

Founded in 2004 as Glam Media, the company originally only operated its own lifestyle websites as well as a network of lifestyle blogs.

Glam renamed itself Mode Media in May 2014 when it raised $15m from undisclosed investors, at the same time diversifying to include original video content and changing focus to a broader readership beyond the site’s…