The vertical media network, which has changed its name to diversify as it launches an online video network, has now secured $190m from backers including Hubert Burda and Mizuho.

Mode Media, the US-based online vertical media network, raised $15m just prior to changing its name from Glam Media, according to TechCrunch, which cited unnamed sources. The source of the funding was not disclosed.

Founded in 2004, Mode operates its own lifestyle web properties as well as a larger publisher network of more than 6,000 other sites and blogs.

The name change is intended to reflect Mode’s transition from a female-focused media company to one with a more diverse readership,…