Lomark markets itself to Guangdong Advertising for $18m

Apr 8, 2015 • Robert Lavine

The marketing firm is set to take a 15% stake in the mobile advertising company as part of a strategic partnership.

Marketing company Guangdong Advertising intends to pay CNY 112.5m ($18.1m) for a 15% stake in China-based mobile advertising company Lomark, China Money Network reported yesterday citing a regulatory filing.

Lomark provides targeted advertising for publication on mobile devices. Guangdong Advertising made the investment at the same time as it agreed a strategic partnership with Lomark that will enable it to expand its mobile offerings.

Lomark secured $30m from Kleiner Perkins Caufield & Byers (KPCB), DFJ Dragon Fund, Shenzhen Fortune Venture…

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