Online grocery Redmart has raised about $55m from backers including SoftBank and Garena but could reportedly be acquired by Lazada for as little as $30m.

E-commerce company Lazada has entered advanced talks to acquire e-grocer Redmart in a deal that would give an exit to internet company Garena and telecommunications firm SoftBank, TechCrunch has reported.

Redmart is reportedly seeking funding but a source told TechCrunch Lazada could acquire the company, which has raised approximately $55m in venture funding since it was founded in 2011, for between $30m and $40m in a transaction that could be agreed as soon as next week.

Redmart runs an online…