Baidu led the children's fiction provider's series C round, investing alongside fellow corporates New Oriental Education & Technology and TAL Education.

China-based children’s entertainment provider Kaishu Story secured more than $50m today in a series C round led by internet group Baidu.

Education services providers New Oriental Education & Technology and TAL Education also took part in the round, as did Shanghai Kunyan Investment.

Also known as Kaishu Jianggushi in Chinese, Kaishu Story offers a mobile app that provides more than 30 million users with access to children’s fiction stories, audio shows and online content for parents.

Kaishu Story intends to…