Imax will use the Imax VR Content Fund to support content developers, and has secured funds from Acer, which supplied $10m, CAA, Enlight Media and WPP.
US-based high-grade cinema operator Imax and its sister company Imax China Holding completed the first phase yesterday of a $50m fund that will support virtual reality content developers.
Imax VR Content Fund has also been backed by several strategic investors including smartphone and laptop manufacturer Acer, which provided $10m.
Talent agency Creative Artists Agency, entertainment producer Enlight Media and marketing firm WPP also committed capital to the fund, as did merchant bank Raine Group and China-based media investment entities China…
