The sports marketing platform is planning to float in China, providing an exit to shareholders including sporting apparel producer Guirenniao.
Hupu, a China-based sports marketing and management portal backed by sportswear company Guirenniao, is preparing for an initial public offering in China that could raise RMB420m ($64m), China Money Network reported yesterday.
Founded in 2004, Hupu operates a website featuring news and commentary for a range of sports such as basketball, football and tennis. Users can also discuss topics and watch video clips of games provided by TV channel ESPN. It recorded RMB200m in revenue last year
Guirenniao currently…
