The Citi Ventures-led round increased the total raised by the freelance business and financial planning service to $60m in the past five years.

HoneyBook, a US-based developer of freelance worker management technology, has received $28m in a series C round led by Citi Ventures, financial services firm Citi’s strategic investment arm.

The round also featured Norwest Venture Partners (NVP), the venture capital firm that manages funds on behalf of financial services provider Wells Fargo, as well as all the company’s existing investors, including fellow VC firms Aleph and Hillsven.

Founded in 2013, HoneyBook has developed an online platform that enables freelancers to manage…