The context of new technology ventures is a fast-changing and unstable environment, where strategic decisions are particularly difficult to make due to the high level of uncertainty, complexity and the required speed of decision-making.
Information is often ambiguous or inadequate – for example the reliability and adoption of new technology is uncertain, market demand is unpredictable, buyers intentions are unclear.
As observed by researchers, “with entrepreneurial ventures, the window of opportunity would often be gone by the time all the necessary information became available for more rational decision-making”.
Moreover, the development of…
