App testing optimisation platform Apptimize, which counted Alphabet unit GV as an investor, has been acquired by Airship for an undisclosed amount.
Customer engagement company Airship has acquired Apptimize, a US-based app testing platform developer backed by internet and technology conglomerate Alphabet, for an undisclosed sum.
Apptimize has built a software platform where developers and marketing teams can A/B test mobile apps, websites and over-the-top media services. It has attracted more than 100 clients to date.
The technology is expected to complement Airship’s messaging platform and create a unified product that clients can use to increase customer engagement, loyalty and revenue.
GV,…
Thierry Heles
Thierry Heles is editor-at-large of Global University Venturing and Global Corporate Venturing, and host of the Beyond the Breakthrough podcast.
