Comcast, the media group that owns Comcast Cable and NBCUniversal, has acquired FreeWheel, a distributor of advertising content on and offline for television networks. The deal has been confirmed to news group Reuters. The financial details have yet to be made public, but sources have put the transaction at the $360m mark.
Television networks are always hungry for advertising revenues and bringing more digital content into the mix, to promote their shows and that of their clients. Comcast, the company that owns NBCUniversal and Comcast Cable, the largest video, high-speed internet and phone provider to residential customers in the US, has confirmed to the media that it has acquired FreeWheel, a distributor of advertising content on and offline for television networks for an undisclosed sum. However, the deal is reportedly worth $360m.
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