Naver, Simon Property and O’Reilly Media-backed Foursquare is joining forces with peer Factual to create the world's biggest location intelligence provider.
Foursquare, a US-based location intelligence provider backed by corporates Naver, Simon Property and O’Reilly Media, agreed on Monday to merge with US-based peer Factual.
The companies each provide mobile location data to businesses including Microsoft, Samsung, Snap, Twitter and Uber in order to inform marketing and business intelligence decisions, generating more than $150m in revenue in 2019 between them.
The transaction will create what Foursquare and Factual described as the undisputed market leader in the location intelligence sector, stretching across…
