Service venturing levels take off.
The past year has seen a relative explosion of corporate venturing among services firms as the impact of technological change offers opportunities to adapt business models and find and work with companies more easily.
The most active corporate venturing units in the sector, such as customer relationship manager Salesforce and advertising agency WPP, have taken minority or majority stakes in more than a dozen companies. Salesforce has pushed WPP into second place as Global Corporate Venturing’s most influential unit of…
