Created but never destroyed, the media industry is going through seismic change and relying on corporate venturing to see the way through.
In a world of cloud media, when all content is globally available on demand, the laws of thermodynamics start to apply – nothing can be created or destroyed and entropy leads inevitably to equilibrium.
In the media world it means there are no new ideas and even bad television shows are repeated endlessly, but there is a frantic search for the latest combinations of ideas with more than 20 corporate venturing-backed funds or programmes started in the past 18 months…
